Content Marketing Playbook

Elizabeth Boyle, Social Media Guru, creative marketing maven and CEO of Reuni, LLC has been managing my social media strategy for nearly six months. I came across the information below and wanted to share it with you for two reasons:

  • You need to know it and you need to employ it! If you can’t do it all, start somewhere – it’s now considered a minimum standard
  • Elizabeth relentlessly stays on top of all 42 content marketing tactics for me (and all of her clients) and provides services for the five newest social media/marketing areas every business needs to leverage

Joe Peluzzi’s
Content Marketing Playbook consists of all of the content marketing tactics and all are ranked in popularity by the CMI community.

The top 10 include:

  1. Blog
  2. Enewsletter
  3. White Paper
  4. Article
  5. eBook
  6. Case Study
  7. Testimonials
  8. Microblogging (i.e., Twitter)
  9. Webinar/Webcast
  10. Video

New for 2011
This year’s Playbook includes five brand new tactics added from the community, including:

  1. Infographics
  2. Online Survey Research Project
  3. Discussion Forum
  4. iPad Application
  5. Multimedia Content Platform

Download the eBook [for FREE with NO subscription form]

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Joe Pulizzi considers himself the poster boy for content marketing. Founder of the Content Marketing Institute and Junta42, Joe evangelizes content marketing around the world through keynotes, articles, tweets and his book, Get Content Get Customers. If you want to get on his good side, send him something orange. For more on Joe, check out his personal site or follow him on Twitter @juntajoe and see him speak at Content Marketing World.

Other posts by Joe Pulizzi


Author: Joe Pulizzi