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The Peak Performance Group - Business Coaching & Consultants

The Company and The Mission Statement
by Sheri@ThePPGinc.com (Sheri' Taber)
4 Mar 2008 at 5:36am

The Company and The Mission Statement

In this post we'll be developing information about "The Company" and your company's "Mission Statement."  These xomponents represent sections 3 and 4 of your Business Plan.

If we can help you in developing this information, please feel free to contact us at 813.654.3009 or Sheri@ThePPGinc.com.

The Company

 

This section of the Business Plan describes basic information about your company.  You should include or describe the following:

 

The name of your company Your company's physical location Mailing address Information about the legal structure Start date of your company Accomplishments to date Major accomplishments Where your company is with respect to where it is going Have you received funding before Are you seeking funding and if so, how much and how you plan to use the funding

 

Download Template

Mission Statement

 

 An effective Mission Statement provides strategic vision and direction for the organization and should not have to be revised every few years. The Mission Statement serves as a beacon and inspiration at every level of your company and is the guiding spirit and discipline by which culture and decisions are developed.

 

A comprehensive mission statement:

 

Will be the criterion for every decision that is made Clarifies what your company (of one, two or one hundred) stands for Determines how you relate to your customer Establishes the standard for relating with your coworkers, supervisors, and those who report to you Affects the kind of people you recruit Drives your personal and/or employee training and development plan Is essentially the hub that defines every aspect of your organization

 

It also includes these concepts:

The moral/ethical position of the enterprise The desired public image The key strategic influence for the business A description of the target market A description of the products/services The geographic domain Expectations of growth and profitability

 

Some popular mission statements:

 

IBM

"Uncompromising personalized service."

IBM's stands for three things, "The dignity of the individual, excellence, and service."  Everything every employee does must conform to this mission, whether they are working with an external client or a co-worker.

 

3M
"To solve unsolved problems innovatively"

 

Mary Kay Cosmetics
"To give unlimited opportunity to women."

 

Merck
"To preserve and improve human life."

 

Wal-Mart
"To give ordinary folk the chance to buy the same thing as rich people."

 

Walt Disney
"To make people happy."

Even the 'one-liners' are supported by a set of values that set the performance standards and direct the implementation of the mission.  Don?t be afraid of developing this very important statement.  When you aren?t sure what to do in a given situation, your Mission Statement will direct you.  When you have ?hit it on the head,? you will know because you will feel it deep within yourself.  A good place to start may be to ask yourself, ?What do I do, why do I do it, and why should my ideal client choose me to do it?? 

 

Download Template

The Title Page and Executive Summary
by Sheri@ThePPGinc.com (Sheri' Taber)
16 Nov 2007 at 8:40am

Congratulations on your decision to develop your business plan!  I am excited to finally kick off the Business Plan Development Series. 

 This week we?ll be addressing the Title Page and the Executive Summary.

 If you are interested in joining a conference call focused on answering your questions relative to the current business plan sections, please send an email to Sheri@ThePPGinc.com.

 This is the perfect time to develop your plan as it is the basis for your long range goals, which should support your 2008 goals and strategy.  Please contact me if I can support you in developing your goals, strategy, or action plan.

 I wish you the best of success!

Title Page
The Title Page of your Business Plan should be developed in a style similar to the one I have provided.  Be sure to insert the "Disclaimer" at the bottom.

 Download Template

Executive Summary
If you are developing this Plan for your internal organizational purposes, concentrate on gaps, weaknesses, and challenges so that you can develop resources and strategy that overcome those challenges; ultimately resulting in a plan that guarantees success. 

 If this Plan will be used to raise money, be sure to develop a compelling Executive Summary and within the Management and Organization worksheet, thoroughly focus on the background of each person on your management the team. This is the most important part of your Business Plan.

 The Executive Summary is the first impression your reader will get of your company.  Because most readers will scan through it, it must make an impact if you want them to continue reading. 

 By completing each of the worksheets within the business plan document prior to completing the Executive Summary, you will have all of the components required for the development of a compelling Executive Summary. 

Although the Executive Summary will be completed last, you will want to download the "Executive Summary" worksheet so that as you develop the other sections of your plan you'll have an idea of what you'll need to summarize for the Executive Summary section.

Download Template

Feel free to email with any questions.  Until next week!

Sheri? Taber

www.ThePPGinc.com

Sheri@ThePPGinc.com

813.654.3009

Register to Develop Your Peak Performance Business Plan!
by Sheri@ThePPGinc.com (Sheri' Taber)
25 Oct 2007 at 9:49am

Welcome to The Peak Performance Group Blog!  Next week we will be kicking off a series of weeks focused on developing your Peak Performance Strategic Business Plan.  We are offering our Peak Performance Strategic Business Plan as a complimentary gift to anyone who would like to participate in this series.

 

Simply email us to register for the Business Planning series today!

 

Who should participate?

 

�         Everyone who is in business and does not have a current, up to date, completed, strategic business plan

�         Business owners who have never completed a Market Analysis

�         Business?s that have not performed a Competitive Analysis

�         Business?s that are not using a comprehensive Marketing Plan

�         Business owner?s who have not developed an Exit Strategy, or do not know what their business must ?look? like when it is time to make their exit

�         Businesses that will depend on employees, staff, contract employees, or partners to achieve their goals and objectives

�         Sales professionals who are serious about building a solid book of business

�         Anyone considering a business start-up

 

Every business benefits from developing a business plan.  Identifying your core competencies, competitors, unique selling proposition, target market, and market demand produces though provoking awareness and the ability to broaden your perspective while narrowing your most effective action steps.

 

Ultimately, your finished product will help you not only communicate your business concept more precisely, it will help you understand:

 

�         The unique strengths that can contribute to competitive advantage

�         Areas of weakness that otherwise may have gone unnoticed and unattended

�         Where opportunities exist that otherwise would have never been actualized

�         Market threats and potential obstacles for which you can develop plans to prevent, avoid, or develop solutions to overcome in advance

 

Developing your Peak Performance Strategic Business Plan will propel your business to new heights!  You will create a perfect strategy to:

 

�         Increase your revenue

�         Improve profit margins

�         Expand your market reach

�         Launch new products or services

 

The Peak Performance Strategic Business Plan is comprised of about 13 components, the

 

Executive Summary The Company Business Concept, Products, and Services Management and Organization Strategic Position Market Analysis Competitive Analysis Opportunities Marketing Plan Exit Strategy Operations Plan Financial Plan Appendices and Exhibits

 

Each week, we?ll address a new section, with the exception of the Strategic Position and Market Analysis.  We will spend two weeks addressing these components. I?ll be hosting weekly group conference calls to support you in the development of your unique plan.  Calls are held on the second and fourth Tuesday of each month at 9:30 am ET.  Email us for more information and to register for these calls.

 

My goal for you is that you complete the weekly ?homework? so that at the end of the series you will have a complete, concise, and comprehensive business plan.  I have found that most small business owners will put the very important task of developing a business plan on the back burner, rarely finish, or never get to it.  Most do this because they are either:

 

�         intimidated by the process,

�         simply don?t know how to develop a business plan

�         operating their business with some level of effectiveness and believe that success will continue to befall them and therefore do not need a plan

�         already invested in their business and are fearful that if they develop the business plan, they may find they don?t like the steps that must be executed to achieve success or that success requires far more than they anticipated and ?it?s better to never look at those facts than to be faced with a situation they do not know how to cure.?

�         really believe success just happens

�         hate to do the planning required to achieve success.

 

I?ve decided to tackle the plan in one-week segments so that you have a ?do-able? project, with a concrete and ?do-able? action plan that is able to be completed in about two hours each week.  Each person and business being unique, you will find it may take you a little more or a little less time each week.  Ultimately, you will end up with a plan that will guide you to the success you want to achieve within your business.

 

You are invited to visit the blog and post business plan questions that are pertinent to your unique business situation.  Alternatively, you may wish to send your questions via email.  Questions will be answered during the coaching conference calls.  

 

Please spread the word to your friends and colleagues.  Participants may join during any week.  One-on-one support is available should you desire to receive individual coaching.  Feel free to call me at 813.654.3009 for more information.

 

I look forward to supporting you in your business success!  Until next week?

Sheri' Taber
www.ThePPGinc.com
 

 

Developing Your Business Plan
by Sheri@ThePPGinc.com (Sheri' Taber)
27 Jul 2007 at 12:12pm

If you are in business for yourself, you need a business plan!  I have been coaching business owners for many years.  One thing almost everyone of them has in common is that they haven't put a plan to paper!

This is true for the solo-preneur who is struggling to maintain a part-time practice as well as the forward thinking business owner whose business grew leaps and bounds over night.  You might think, "I can understand why the struggling business owner may need one, but why does a successful business owner need a plan?"

Everyone needs a plan.  If a business does not have a written plan, they don't know where they are going.  The very busy organization may be drowning in unprofitable business and be too busy to manage the highest potential client or proposal. 

The clients they do have may not be receiving legendary customer service.  The principles of the business without a plan typically look like they are running around with their hair on fire.

With out a plan you don't know who your best client is, who your competition is, what type of marketing is most effective.  Heck, without a plan one doesn't even know what effective looks like!

Not every business requires a comprehensive Business Plan.  If you are not seeking start up funds, venture capital, or loans, a basic business plan will do.  However, if you are seeking funds, you will want to go the comprehensive route.

Many an entrepreneur could have saved their life savings had they invested their time putting their plan on paper before going out and blindly starting up a business!  In fact, several of my clients changed their minds about the businesses they thought they were hot for once they worked it all out on paper.  They are still thanking me for insisting on the development of a plan.

I hope you will join me each week as I coach my readers in a step-by-step process for starting a business, making money, and achieving their goals!

I am offering each subscriber a complimentary copy of The Peak Performance Business Plan!  Click the link in the sidebar and request yours today!

I invite your questions via email at Sheri@ThePPGinc.com
 

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